objective-and-task method


objective-and-task method
марк., учет метод целей и задач (метод разработки сметы расходов на рекламу или другой вид маркетинговой деятельности, при котором сначала устанавливаются конкретные цели и задачи деятельности, напр., увеличение продаж, привлечение новых клиентов и др., а затем определяются суммы, необходимые для достижения данных целей и решения задач)
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Англо-русский экономический словарь.

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